MALAK AYMAN HOSSNY

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BE — INDIE
ERROR 404 POP-UP

FEB 2023
BE-INDIE, a leading Cairo-based streetwear brand, launched Error 404, a conceptual pop-up store at Cairo Festival City Mall designed to disrupt the visual language of mainstream retail. 
During my time as Lead in-house Graphic Designer and Art Director, I led the full visual direction of the project, translating the idea of a 404 error—digital glitches and missing content—into a physical retail experience. The identity centred on distorted typography, glitch-inspired graphics, and BE-INDIE’s signature indigo palette contrasted with bold green accents, reflecting the brand’s rebellious, experimental DNA. 
TYPECommercial
COLLABORATORSExperiential Designer Kholoud Koura and Brand founder and Co-Creative Director Aya Abdelraouf.
ROLEArt Director + Graphic Deigner
CREDITSCreative Director Aya Abdelraouf.
TAGSArt Direction + Graphic Design + Set Design
COPYRIGHTSBE — INDIE




Cashier desk design feturing pop-up logo banner and wall poster design.





Shop signage & window display posters featuring real product placement.




 
Main Show room wall vinyl sticker graphic design.

Fitting room graphic design & signage.



© Malak Ayman Hossny 2026